Natural Vitality is committed to calm living and a calm world. It was founded by Peter Gillham, developer of Natural Calm in 1982. Today, based in Austin and an international purpose-driven company, Natural Vitality has developed a line of best-selling supplements based on research and formulated to produce noticeable results. It is a brand committed to healthier and happier living. The brand is specific with using organic plant-based ingredients in manufacturing their nutritional supplements, with organically-grown fruits and vegetables. They make use of organic stevia and fruit flavorings and guarantees customers that there are no pesticide residues in their raw materials and no GMO ingredients. With this, they also support and encourage organic farming helping, them with financial support. In 2007 Natural Vitality started Calm Earth Project which has supported organizations involved in organic and sustainable agriculture and soil restoration. Natural Vitality believes that real, lasting health requires the creation of a sustainable environment and a locally-based food system. Their best sellers include: Natural Calm Raspberry-Lemon, Natural Calm Gummies and their Natural Calm Cream.